Local Service Ads Management For Lawyers
With Google Local Service Ads, you’re not paying for traffic — you’re paying for live, high-intent phone calls from potential clients.
The Hard Truth Behind LSA Calls
Here’s the dirty little secret about Google’s Local Service Ads that nobody tells law firms up front: they work like magic in the beginning — then, almost overnight, they fade out and leave you wondering what the hell happened.
I call it the LSA Crash Cycle — and if you’ve ever felt your calls start hot and then vanish into thin air, you already know exactly what I’m talking about… Here is how it plays out…
- You sign up for Google’s Local Service Ads. Boom — the phone starts ringing. It feels like you finally cracked the code. Clients are calling. Cases are getting signed. Easy money, right?
- Week after week, you’re getting consistent leads. You’re telling yourself, “This is it. LSAs are my golden ticket.” You stop worrying about marketing because Google is feeding you calls.
- Slowly, the calls dip. You brush it off. Maybe it’s a slow week. Maybe it’s the holidays. You convince yourself it’ll bounce back on its own. Spoiler: it won’t.
- One day you look at your phone logs… silence. Calls that used to come daily now barely trickle in. Cases dry up. Competitors are suddenly showing up above you — and you have no idea why.
- You’re completely in the dark. You signed up. You got verified. You even got a few good cases. Then poof — it all stopped. No warning. No explanation. Just a dead pipeline and lost revenue.
⚡ Reality check: This isn’t random. Google rewards ongoing activity, optimization, and constant management. If you’re not actively steering the system, it will fade out. That’s why firms who treat LSAs like “set it and forget it” end up ghosted by Google — while their competitors take the top spots and the best clients.
Struggling With LSAs? You’re Not Alone.
Google Local Service Ads look simple on the surface, but under the hood they’re costing your firm money, cases, and peace of mind. Which of these sound familiar?
- Competitors Outrank You: Their LSA listings show up first — yours get buried. Guess who clients call first? Not you.
- No Time for Call Disputes: Fake leads, wrong numbers, tire-kickers… and no bandwidth to fight Google for refunds.
- Blind ROI: You have no idea how much revenue your LSA calls actually generate — or what’s wasted.
- The Silent Phone Problem: Calls start strong, then fade… or stop entirely. And you’re left in the dark.
- Budget Confusion: No clear strategy on pacing spend or optimizing your profile to stay competitive.
These are the problems law firms don’t talk about publicly — but they feel them every day. The good news? Every one of them is fixable, and I know how to fix and manage LSAs the right way.
LSAs, Solved. Growth Unlocked.
Most law firms run into the same roadblocks with LSAs — competitors outranking them, wasted spend on bad calls, and no clear way to measure ROI. That’s exactly where I step in. I keep your profile ranked at the top, handle call disputes so you’re not stuck dealing with Google, and track every lead through to a signed client so you know your ad dollars are actually working.
I manage and optimize your LSA account every week to give you the best chance of keeping calls consistent, while pacing your budget so more of your spend goes to the right leads. My system is built to make LSAs more reliable and effective, helping your firm turn ad spend into steady growth over time.
Dominate Google’s LSAs Like Top Firms Do
The firms winning cases every week aren’t lucky — they’ve mastered Local Service Ads. I’ll help you do the same to take over your service areas.
- Pay for Calls, Not Clicks — Only live, high-intent leads.
- Track ROI Clearly — From first call to signed client.
- Stay Ranked at the Top — Weekly optimizations keep you visible.
- Law Firm Exclusive — One firm per practice area, per city.
- Built for Growth — Proven system designed for steady case flow.
While most firms struggle with fading calls, you’ll be the one showing up first, taking the best clients, and owning your market.
Rank. Ring. Retain. Repeat.
Your firm doesn’t just need calls — you need consistent, high-quality calls that turn into cases. Here’s exactly how I make that happen:
Proprietary Ranking System — I use a tested method to keep your firm consistently ranked above competitors.
Profile Optimization — Every detail, from settings to reviews, is tuned for maximum trust and conversion.
Constant Monitoring — I track your LSA ranking, lead quality, and performance to keep calls flowing.
Weekly & Monthly Optimization — Ongoing checks ensure no sudden drop-offs in call volume.
Spam Call Disputes — While others stop listening, I keep disputing bad calls to protect your budget.
Transparent Reporting — Clear reports show exactly how your investment is performing, from spend to ROI.
When these six pieces work together, your LSAs stop being unpredictable — and start becoming a steady, reliable source of new clients. With me managing your ads, you’ll always know your money is working to grow your firm.
Type of Law Firms this is For
Proven Results for Law Firms
Over 6 months, we kept a downtown personal injury firm dominating LSAs — generating 10+ motor vehicle accident (MVA) cases every single month from LSA calls.
Over 12 months, we helped a family law firm generate multiple six figures in initial divorce retainers from LSA calls — not including the long-term replenishments those clients will bring in future years.
We helped a family law firm expand into a new part of the state by generating consistent divorce cases through LSAs — before they had even opened the doors of their new office.
These results aren’t one-offs — they’re proof of what happens when LSAs are managed the right way. Whether it’s dominating in a competitive downtown market or launching into a brand-new city, our system keeps the calls coming and positions your firm for long-term growth.
Why Working With Me Is Different
- Law Firm Focused — Marketing for attorneys since 2010.
- Cracked the LSA Code — I use proprietary ranking methods to keep your firm above competitors.
- Direct Access — No middlemen. You work with me.
- Case-Specific Insight — I know the exact cases PI, family, and defense firms want.
- Big Picture Strategy — LSAs, SEO, Google Business, AI, and reputation all working together.
Let’s Talk — Free Strategy Call
Why Call Now
What We'll Cover
Frequently Asked Questions
What’s the difference between LSAs and Google Ads?
LSAs are pay-per-lead, not pay-per-click. That means you only pay when someone actually calls or messages you—not just when they click your listing. They also appear at the very top of search results and include Google’s “Google Screened” badge, which builds trust instantly.
What if I’m in a competitive area like Los Angeles or Miami?
That’s where strategic optimization matters most. In competitive markets, even small changes to settings can make a huge difference. I’ve helped firms in highly competitive cities gain top placement and dominate LSA rankings.
Is there a minimum budget I need to run LSAs effectively?
You don’t need a huge budget to get results—but you do need to spend consistently. I’ll help you determine the right budget based on your goals, location, and competition, so every dollar is maximized.
I’ve been verified by Google, but I’m still not showing up—why?
Verification is just the beginning. Google rewards active, responsive, and well-optimized accounts. I constantly fine-tune so you show up more often in the right searches.
I’m getting spam calls. Can you help with that?
Yes, and I know how frustrating that is. I actively monitor and dispute spam and irrelevant calls on your behalf. You only want to pay for real, local, qualified leads—and I fight to make sure that’s all you’re billed for.
I don’t have time to manage LSA—I’m in court most days. Can you fully handle it?
Yes. I manage everything for you—from daily performance checks to responding to disputes and keeping your profile optimized. You stay focused on your cases; I’ll make sure your LSAs bring them in.
I already have LSAs running. Why am I not getting calls?
You’re not alone. Many law firms have LSAs set up but aren’t optimized to perform. Google prioritizes highly-optimized profiles. If your setup isn’t dialed in, you’ll either get buried—or worse, waste budget on irrelevant leads. I optimize every element to get you more calls, not just impressions.
How long before I see results?
Most firms start getting qualified calls within the first week—sometimes even the same day—after optimization or launch. LSAs are one of the fastest ways to get your phone ringing with real, local clients.
How do I know if my LSAs are actually working?
I provide clear reporting that shows exactly how many calls you received, how much you spent, and what your cost per qualified lead is. No fluff—just real numbers tied to real results.
Can you set this up for me from scratch?
Absolutely. I handle full LSA setup—from Google Business Profile sync and background checks to budget strategy, geo-targeting, and bid optimization. You don’t have to lift a finger.
Ready to Keep the Phone Ringing?
Book your free 15-minute strategy call now and let’s get your marketing stack driving more leads — consistently.
Ready to Grow?
Let’s Build Something Powerful.
If you’re ready to start getting more leads, better clients, and a marketing system you can actually rely on — you’re in the right place.
I build and manage marketing strategies that deliver real results, not just clicks and impressions. Complete the form and I’ll reach out to set up a time for us to talk through your current setup, where you want to go, and how we can get you there with a customized approach built around your business.
