Professionally
Performance marketing since 2006. E-commerce first, then multi-physics software, now law firms. The constant through every industry: knowing exactly what each dollar produces.
I don't cover up problems. I trace them to root cause and fix them there. Band-aids create debt. Clean fixes compound. Some people call it obsessive. I call it dialing it in.
Personally
Home base: Southern California. Most days involve training — lifting, road cycling, healthy eating, and cooking. I like solving things: home projects, DIY, systems I don't fully understand yet.
Operating philosophy: asymmetric upside. Small inputs, large outputs. It's how I think about work and life. Minimalist. Intentional. Still enjoy a trendy restaurant now and then.
Connect
Follow along as I share insights on marketing, business, and life.
“The goal isn't to be busy. It's to create outcomes that compound.”
— My operating principle