About Tyler Perez
Professionally
I've worked in performance marketing since 2006: e-commerce first, then multi-physics simulation software, and now law firms and local service businesses through REFINE. In every one of those industries, the job came down to knowing exactly what each dollar produces.
When something breaks, I trace it to the root cause and fix it there. Quick patches pile up, and clean fixes keep paying off. Some people call that obsessive. I call it dialing it in.
Personally
I live in Southern California. Most days involve lifting, road cycling, eating well and cooking. I like figuring things out, whether it's a home project or a system I don't fully understand yet.
I keep things minimal, but I still enjoy a trendy restaurant now and then.