The process is the point
I used to think there was a finish line — a version of life where everything was finally dialed in. There isn't. And that's the good news.
About Tyler Perez
Professionally
I've worked in performance marketing since 2006. Today I do it for law firms and local service businesses through REFINE.
I build websites, run paid advertising campaigns, and get websites to show up in AI and search engines. Put simply, I use the internet to generate more leads for a business, and build systems that close the deal.
Across all of it the job is the same: knowing what each dollar produces.
Personally
I live in Southern California. Most days start with coffee and a book, then the gym and some outdoor cardio, followed by hours in front of the computer.
Outside of work I cook, I play golf once a week, and I always have some sort of side quest going on.
I like to keep things minimal. I enjoy a good restaurant here and there, and I travel when it makes sense.