Pay Per Click (PPC) Management for Law Firms
I Turn Paid Clicks for Law Firms Into Signed Cases — with Geographic, Practice-Specific, Full-Funnel Precision
Are You Wasting Ad Spend Without Knowing What’s Working?
I talk to a lot of law firms who’ve run Google Ads or Bing Ads — and *hoped* for results. Here is typically what happens:
- You launch your Googles Ads or Bing Ads account
- Impressions or Clicks start coming in — it feels like it’s working
- None of them call you for a Consultation
- Then, suddenly — you've spent all your budget with no new clients
- You wonder what went wrong
The reality is: PPC require strategically built campaigns & ongoing optimization to keep your lead quality high and cost down. Without it, your ads get buried, competitors outrank you, you waste marketing budget, and your phone stops ringing.
Your Law Firm is Leaving Money on the Table
With out Professional PPC Management
- Ads are shown to the wrong audience at the wrong time
- Your Ads May Not Deliver to the Most Ideal Potential Client
- No one is managing or optimizing the campaigns
- You’re flying blind without reporting or ROI tracking
PPC success is not “set it and forget it.”
It requires **active optimization and ongoing management** — which most firms don’t have time or expertise for.
You need a PPC partner who knows what they’re doing.
I don’t run PPC campaigns for just any industry — I focus exclusively on law firms, just like yours. I understand your market, your competition, and what it takes to drive signed cases — not just empty clicks. Clicks and leads are easy. Signed clients — that’s what matters.
I Handle It All — So You Can Focus On Practicing Law
You didn’t go to law school to manage Google Ads accounts. I take PPC completely off your plate — while keeping you fully informed every step of the way.
What We'll Achieve For Your Firm
Paid search should feel like an investment, not a gamble.
- Show up at the top of Google when it matters most
- Cut ad waste and improve return on ad spend
- Optimize keywords, bids, and copy constantly
- Scale confidently while protecting your ROI
What’s Included
Everything you need for a fully managed PPC solution—built for lawyers.
Custom campaign structure and keyword research
Conversion-focused ad copy & landing page support
all tracking, form conversion tracking, CRM setup
Negative keyword filtering to eliminate waste
Live reporting dashboard and monthly strategy calls
Click Fraud Protection & Lead Quality Filtering
Types of Law Firms I build PPC Campaigns for
Proven Results for Law Firms
Family law firm increased call volume by 3X and maintains top LSA ranking in their market
Criminal defense firm went from 4–5 calls/week to 20+ qualified calls/week — consistently
PI firm dominating GBP in a competitive metro, signing 5+ cases/month from Organic calls
How It Works
Build (Phase 1)
Scale (Phase 2)
Frequently Asked Questions
I’ve tried Google Ads before and it didn’t work. Why would this be any different?
We hear that all the time. Most failed campaigns target the wrong keywords, waste budget on spammy clicks, or lack proper tracking. We build campaigns specifically for law firms, focused on generating real, qualified leads—not just clicks.*
How much do I need to spend on ads for this to work?
We can discuss that over a phone call. While every market is different. We’ll help you find the sweet spot for your practice area and city.
How do I know if the leads are actually working?
Every lead is tracked, recorded, and attributed back to your ads. You’ll see exactly where your calls and form submissions are coming from—no more guesswork.
Do you help with landing pages or just the ads?
We do both. Ads are only half the equation—if your landing page doesn’t convert, your campaign won’t work. We make sure both pieces are optimized for results.*
Can I target specific cities or zip codes?
Absolutely. We geo-target your campaigns down to the mile if needed, so your ads only show to people in your actual service area.
Am I locked into a long-term contract?
Nope. We work month-to-month because we believe you should stay with us because it works—not because a contract forces you to.
How long does it take to start seeing results?
Most clients begin getting qualified leads within the first 7–14 days after launch. We continue optimizing week over week to lower cost-per-lead and increase volume.
What’s included in your monthly PPC management?
Everything: keyword research, ad copywriting, landing page input, bid management, spam filtering, call tracking, and live reporting.
What if I’m getting spam calls or junk leads?
We actively monitor for click fraud, spam, and low-quality traffic. We refine targeting and use negative keywords to keep your budget focused on real prospects.
I’ve worked with agencies before and felt ignored. How is this different?
You’ll have direct access to me. No ticketing systems. No handoffs. Just focused, responsive communication and monthly updates you can count on.
Ready to Keep the Phone Ringing?
Book your free 15-minute strategy call now and let’s get your marketing stack driving more leads — consistently.
Ready to Grow?
Let’s Build Something Powerful.
If you’re ready to start getting more leads, better clients, and a marketing system you can actually rely on — you’re in the right place.
I build and manage marketing strategies that deliver real results, not just clicks and impressions. Complete the form and I’ll reach out to set up a time for us to talk through your current setup, where you want to go, and how we can get you there with a customized approach built around your business.