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Central Coast Criminal Defense

Building a high-converting online presence that delivers consistent criminal defense case leads on the Central Coast

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Project Overview

I first connected with Central Coast Criminal Defense in July 2026. They serve clients across San Luis Obispo, Santa Maria, Arroyo Grande, and Atascadero, representing individuals facing criminal charges ranging from DUIs to serious felonies. As a dedicated Criminal Defense Attorney, they needed a marketing strategy that would position them as the go-to legal resource in their region.

Their goal was simple but critical: generate a steady, predictable stream of new case inquiries. To achieve this, I provided a complete digital marketing package—Web Design, Search Engine Optimization (SEO), Local Service Ads (LSA) Management, and Pay Per Click (PPC) Management—built specifically to drive high-intent leads from day one.

How I Helped

Here’s exactly what I did to help Central Coast Criminal Defense level up their digital strategy:

  • Designed and launched a brand-new website — one that reflected the firm’s elite positioning and spoke directly to their ideal clients
  • Built and optimized Local Service Ads (LSA) campaigns to rank higher than their competitors and consistently generate high-quality phone calls
  • Launched highly targeted PPC campaignss on both Google and Microsoft Bing, organized by geographic region and specific family law services
  • Set up full conversion tracking — from click to lead to consultation to retainer to revenue — so the firm could clearly see their true cost per signed case
  • Provided ongoing management and optimization to keep results strong month after month

The Results

  • LSAs ranked #1 across key target cities within 15 days  
  • A steady, reliable flow of new leads from multiple channels
  • Full-funnel tracking in place — giving Cameron a clear line of sight into what’s working (and what’s not)

What Central Coast Criminal Defense Had to Say

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Cameron M. Fernandez

Certified Family Law Specialist u0026 Founder of Fernandez Family Law

A Quick Note on Exclusivity

If you’re a Criminal Defense Attorney In San Luis Obispo, I want to be upfront: I can’t work with you at this time.

I only take on one client per city, per practice area to ensure I can give each firm my full focus and help them truly stand out in their local market without any conflicts of interest.  

Since I’m already partnered with Central Coast Criminal Defense for the Central Coast family law market, that spot is taken.

However—if you’re in a different legal market, or if you practice in another area of law, I’d be happy to chat and see if we’re a good fit!

Services Provided

  • Web Design
  • Local Service Ads
  • Search Engine Optimization
  • Pay Per Click

Ready to See What’s Possible?

If you’d like to explore how I can help your firm consistently win more high-value cases online, let’s talk.

Ready to Grow?
Let’s Build Something Powerful.

If you’re ready to start getting more leads, better clients, and a marketing system you can actually rely on — you’re in the right place.

I build and manage marketing strategies that deliver real results, not just clicks and impressions. Complete the form and I’ll reach out to set up a time for us to talk through your current setup, where you want to go, and how we can get you there with a customized approach built around your business.